Thursday, April 22, 2010

Pumpkin Cars Setting Trends on Pricing

The headline article of the Automotive News published April 19, 2010 is titled “Shaking up the Pricing Model” . This article describes how large car dealerships are moving away from negotiating prices of vehicles and moving towards “no-haggle” or “no-hassle” pricing. The author states that one of the reasons for this was to make transactions more transparent, faster and easier and increase customer loyalty, resulting in repeat business. Let me be the first to say, “It’s about time!” For those readers of the Pumpkin Blog that are already valued customers, or even those of you who are familiar with our company, but have yet to purchase a Pumpkin Car know that this is the way we have been doing business for over a decade. Franck’s business model is simple. “Offer customers high quality vehicles and a high level of expertise”. We set a fair and competitive price, usually below Kelly Blue Book value for high quality pre-owned vehicles. The vast majority of the time our customers do not even ask for a better price because they know that what they are getting in return is a high quality Pumpkin Car, a very knowledgeable and friendly staff and a great car buying experience. There is your “transparency” and that is how we increase customer loyalty. Other than that, we offer outstanding customer service and treat everyone that walks into our indoor showroom as if they were lifelong customers. It really is that simple!! It comes as no surprise that Pumpkin Cars is a decade ahead of this “trend” that the big dealerships are just starting to try out. Franck Freon and the staff at Pumpkin Fine Cars and Exotics would love to see you stop in and say “Hi”, browse the inventory in our indoor showroom and take a Pumpkin Car for a free test drive today. No pressure, no gimmicks, no games…what you see is what you get. Make sure to check out the website frequently as our online inventory is updated daily at http://www.pumpkincars.com/ . Better hurry though because one “trend” you don’t want to miss out on is being the proud owner a Pumpkin Car! Call us at 609-646-7676 or email us at [email protected] with any questions.

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